Principles of marketing : annotated instructor's edition - Kotler, Philip, 1931-; Franke, George; Armstrong, Gary (Englewood Cliffs (NJ) : Prentice-Hall, 1989)
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Keywords: marketing; strategický marketing; marketingový management; segmentace trhu; mezinárodní marketing; učebnice; marketing; strategic marketing; marketing management; market segmentation; international marketing; textbooks