Robinson, Patrick J. a Luck, David J. Promotional decision making: practice and theory: a study in marketing management. New York: McGraw-Hill, 1964. xxvi, 254 s. McGraw-Hill Marketing Science Institute series.
Citace podle APARobinson, P. J. (1964). Promotional decision making: Practice and theory : a study in marketing management. New York: McGraw-Hill.
Styl ChicagoRobinson, Patrick J. Promotional Decision Making: Practice and Theory : A Study in Marketing Management. New York: McGraw-Hill, 1964.
Citace podle MLARobinson, Patrick J. Promotional Decision Making: Practice and Theory : A Study in Marketing Management. New York: McGraw-Hill, 1964.
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