Citace podle ČSN ISO 690

Engel, James F., Kinnear, Thomas C. a Warshaw, Martin R. Promotional strategy: managing the marketing communications process. 6th ed. Homewood: Irwin, 1987. xvi, 621 s. The Irwin series in marketing. ISBN 0-256-03643-8.

Citace podle APA

Engel, J. F. (1987). Promotional strategy: Managing the marketing communications process (6th ed.). Homewood: Irwin.

Styl Chicago

Engel, James F. Promotional Strategy: Managing the Marketing Communications Process. 6th ed. Homewood: Irwin, 1987.

Citace podle MLA

Engel, James F. Promotional Strategy: Managing the Marketing Communications Process. 6th ed. Homewood: Irwin, 1987.

Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel.

Více o citacích