Engel, James F., Kinnear, Thomas C. a Warshaw, Martin R. Promotional strategy: managing the marketing communications process. 6th ed. Homewood: Irwin, 1987. xvi, 621 s. The Irwin series in marketing.
Engel, J. F. (1987). Promotional strategy: Managing the marketing communications process (6th ed.). Homewood: Irwin.
Styl ChicagoEngel, James F. Promotional Strategy: Managing the Marketing Communications Process. 6th ed. Homewood: Irwin, 1987.
Citace podle MLAEngel, James F. Promotional Strategy: Managing the Marketing Communications Process. 6th ed. Homewood: Irwin, 1987.
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