Sviokla, John J., ed. a Shapiro, Benson P., ed. Seeking customers. Boston: Harvard Business Review Book, 1993. 343 s. The Harvard business review book series.
edited, w. a. i. b. B. P. S., Sviokla, J. J., & Shapiro, B. P. (1993). Seeking customers. Boston: Harvard Business Review Book.
Styl Chicagoedited, with an introduction by Benson P. Shapiro, John J. Sviokla, and Benson P. Shapiro. Seeking Customers. Boston: Harvard Business Review Book, 1993.
Citace podle MLAedited, with an introduction by Benson P. Shapiro, John J. Sviokla, and Benson P. Shapiro. Seeking Customers. Boston: Harvard Business Review Book, 1993.
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