Cravens, David W. a Lamb, Charles W. Strategic marketing management: cases and applications. 3rd ed. Homewood: Irwin, 1990. xviii, 742 s. The Irwin series in marketing.
Cravens, D. W. (1990). Strategic marketing management: Cases and applications (3rd ed.). Homewood: Irwin.
Styl ChicagoCravens, David W. Strategic Marketing Management: Cases and Applications. 3rd ed. Homewood: Irwin, 1990.
Citace podle MLACravens, David W. Strategic Marketing Management: Cases and Applications. 3rd ed. Homewood: Irwin, 1990.
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