01293nam a22003857a 4500 000058038 CZ-PrVSE 20000908000000.0 931231s1990 xxu ||||| eng | 0-256-07898-X (váz.) ABA006 cze ABA006 ABA006 eng xxu 65.01 339.138 339.1CRA Cravens, David W. mzk2010578676 aut Strategic marketing management : cases and applications / David W. Cravens, Charles W. Lamb, Jr. 3rd ed. Homewood : Irwin, 1990 xviii, 742 s. + 2 diskety The Irwin series in marketing Obsahuje rejstřík marketing ph115227 czenas případové studie ph124930 czenas učebnice fd133770 czenas marketing eczenas case studies eczenas textbooks eczenas Lamb, Charles W., 1944- mzk2010578679 aut Irwin series in marketing 001692732 PSKLA F190319 N:P;VE=6329/94 3142119152 20030807 339.1CRA 81 UEP01 BOOK Knihovna Žižkov - sklad CD na 1 měsíc UEP01 20041013