Felcher, E. Marla, McGill, Ann L. a Malaviya, Prashant. Taxonomic versus goal-derived product categorization: effects on within and across category choice processes. Fontainebleau: INSEAD, 2000. 37 s. INSEAD working paper series.
Citace podle APAFelcher, E. M. (2000). Taxonomic versus goal-derived product categorization: Effects on within and across category choice processes. Fontainebleau: INSEAD.
Styl ChicagoFelcher, E. Marla. Taxonomic Versus Goal-derived Product Categorization: Effects On Within and Across Category Choice Processes. Fontainebleau: INSEAD, 2000.
Citace podle MLAFelcher, E. Marla. Taxonomic Versus Goal-derived Product Categorization: Effects On Within and Across Category Choice Processes. Fontainebleau: INSEAD, 2000.
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