A Theory of pricing for information-intensive offerings - Balasubramanian, Sridhar; Krishnan, Vish V.; Bhattacharya, Shantanu H.; INSEAD (Fontainebleau) The Centre for Integrated Manufacturing and Service Operations (Fontainebleau : INSEAD, 1999)
Bibliografie
Keywords: INSEAD; cenové modely; studie; studies