When is the best ship a leaky one? Segmentation, competition and gray markets - Coughlan, Anne T.; Soberman, David A.; Insead (Fontainebleau : INSEAD, 1998)
Lit.
Revised version of 98/09/MKT
Keywords: šedá ekonomika; INSEAD; marketingová analýza; marketingová strategie; studie; informal sector (economics); studies