Citace podle ČSN ISO 690

Gupta, Sunil a Lehmann, Donald R. Managing customers as investments: the strategic value of customers in the long run. 1st print. Upper Saddle River: Wharton School Publishing, 2005. xvii, 205 s. ISBN 0-13-142895-0.

Citace podle APA

Gupta, S. (2005). Managing customers as investments: The strategic value of customers in the long run (1st print.). Upper Saddle River: Wharton School Publishing.

Styl Chicago

Gupta, Sunil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. 1st print. Upper Saddle River: Wharton School Publishing, 2005.

Citace podle MLA

Gupta, Sunil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. 1st print. Upper Saddle River: Wharton School Publishing, 2005.

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