Gupta, Sunil a Lehmann, Donald R. Managing customers as investments: the strategic value of customers in the long run. 1st print. Upper Saddle River: Wharton School Publishing, 2005. xvii, 205 s.
Gupta, S. (2005). Managing customers as investments: The strategic value of customers in the long run (1st print.). Upper Saddle River: Wharton School Publishing.
Styl ChicagoGupta, Sunil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. 1st print. Upper Saddle River: Wharton School Publishing, 2005.
Citace podle MLAGupta, Sunil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. 1st print. Upper Saddle River: Wharton School Publishing, 2005.
Více o citacích