Kotler, Philip, Jain, Dipak C. a Suvit Maesincee. Marketing moves: a new approach to profits, growth, and renewal. Boston: Harvard Business School Press, 2002. xii, 191 s.
Kotler, P. (2002). Marketing moves: A new approach to profits, growth, and renewal. Boston: Harvard Business School Press.
Styl ChicagoKotler, Philip. Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press, 2002.
Citace podle MLAKotler, Philip. Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press, 2002.
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