01348nam a22003737a 4500 000092636 CZ-PrVSE 20060529090736.0 ta 060420s1997 xxua fri 001 0 eng d 0-13-095701-1 (brož.) ABA006 cze ABA006 ABA006 659 Reklama. Public relations. Média Konspekt 4 659 Advertising and public relations Conspectus 4 659.1 MRF (048.8) MRF 659.1CAP Caples, John, 1900-1990 vse2006327441 aut Tested advertising methods / John Caples ; foreword by David Ogilvy ; introduction by Gordon White 5th ed. / revised by Fred E. Hahn Paramus : Prentice Hall, c1997 xxvi, 278 s. : il. Obsahuje rejstřík reklama a propagace ph116035 czenas studie fd133597 czenas advertising eczenas studies eczenas Hahn, Fred E., 1925- skuk0000523 oth Ogilvy, David, 1911-1999 xx0025001 aui White, Gordon aui PNGMM PSKLA F194313 N:G 3142200412 20060420 659.1CAP 81 UEP01 BOOK Knihovna Žižkov - sklad na 1 měsíc UEP01 20060529