Transnational management : text, cases, and readings in cross-border management - Bartlett, Christopher A., 1943-; Ghoshal, Sumantra; Beamish, Paul W., 1953- (Boston : Irwin/McGraw-Hill, 2007)
International edition 2008
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Keywords: strategické aliance; strategický management; nadnárodní společnosti; kooperace podniků; organizace podniku; světová ekonomika; studie; strategic alliances (business); strategic planning; international business enterprises; cooperation of business enterprises; industrial organization; world economics; studies