Malhotra, Naresh K. a Peterson, Mark. Basic marketing research: a decision-making aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, ©2006. xxvii, 631 s.
Malhotra, N. K. (2006). Basic marketing research: A decision-making aproach (2nd ed.). Upper Saddle River: Pearson Prentice Hall.
Chicago Style CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2006.
MLA CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.
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