Citace podle ČSN ISO 690

Malhotra, Naresh K. a Peterson, Mark. Basic marketing research: a decision-making aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, ©2006. xxvii, 631 s. ISBN 0-13-197121-2.

APA Citation

Malhotra, N. K. (2006). Basic marketing research: A decision-making aproach (2nd ed.). Upper Saddle River: Pearson Prentice Hall.

Chicago Style Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2006.

MLA Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Aproach. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.

more about citing sources & avoiding plagiarism