Firms of endearment : how world-class companies profit from passion and purpose - Sisodia, Rajendra, 1958-; Wolfe, David B., 1933-; Sheth, Jagdish N., 1938- (Upper Saddle River : Wharton School Publishing, 2007)
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Keywords: strategický management; podnikatelské projekty; manažerská etika; společenská odpovědnost firem; studie; strategic planning; business planning; business ethics; corporate social responsibility; studies