03107ntm a22005297i 4500 000121358 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bártová, Tereza ISIS:145622 dis Návrhy na zlepšení prezentace společnosti Czech Airlines na Instagramu eng Suggested Improvements of Instagram Brand Communication for Czech Airlines / Tereza Bártová 2022 ?? stran : digital, PDF soubor Vedoucí práce: Radek Čajka Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 During times when the only way advertisements could have been spread just by the word of mouth, there was nothing much to discuss about the right choice of communication style. When newspapers and street banners occurred, things got more difficult, but it is nothing compared to today’s world that got enlarged by social media. They changed the whole paradigm of the traditional marketing communication and those who cannot keep up with new trends in the virtual world arising every day, cannot breakthrough the market, whatever industry they operate in. The main purpose of this bachelor thesis is a comparison of communication strategies and brand representation on Instagram of Turkish Airlines, Emirates and British Airways with the company Czech Airlines. An analysis of their PR activities on the platform towards the wide public is used to reveal weaknesses in communication strategy of Czech Airlines on Instagram, and, based on findings, suggest appropriate improvements of their approach towards their presence on social media. Způsob přístupu: Internet mezinárodní obchod [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Airlines Social Media Communication Strategy Brand Reputation Branding on Instagram Instagram for Businesses Čajka, Radek, 1983- vse2014811932 ths Křenková, Eva vse20211128281 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/77901/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/77901 Hlavní práce https://insis.vse.cz/zp/77901/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/77901/posudek/oponent/74059 Oponentura https://insis.vse.cz/zp/77901/podrobnosti dc:identifier NEPOSILAT VSKP vse77901 220531 77901