03425ntm a22004937i 4500 000123119 CZ-PrVSE 20220918113118.0 m d cr n|||||||||| 220918s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Riaz, Muhammad Usman ISIS:157663 dis Změna spotřebitelského chování na venkově v Pákistánu související s covidem eng Covid-related change in consumer behavior in rural Pakistan / Muhammad Usman Riaz 2022 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Chytková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The present study investigates the impact of COVID-19 on consumers' changing way of life and buying behavior based on their socio-economic backgrounds in rural areas of Pakistan. Unprecedented difficulties brought on by COVID-19 demand regional and international cooperation for their mitigation. Populations that are poor and marginalized are more susceptible to the pandemic's physical, social, and economic repercussions. Consumer behavior consists of 4 factors: Cultural, Social, Personal, and Psychological. In this study, we focus on the Psychological, Social, and Personal factors. The study was divided into a theory part and a findings/analysis part. The theory part discusses the factors affecting purchase decisions and consumer behavior during the pandemic. The findings and analysis part consists of general findings from the interviews collected and its subsequent analysis. A series of open-ended interviews were conducted with a total of 15 respondents belonging to rural areas of Pakistan in order to fully capitalize and analyze the impact of Covid-19 on consumers' affordability, lifestyle, health awareness, and how these effects influenced their buying behavior. The result of the study indicates that Personal, Psychological, Social and Cultural factors did have an effect on the consumer behavior of rural inhabitants. Furthermore, the study offers managers with valuable information on what kind of product substitutions might be feasible in the rural market during a pandemic. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer Behavior Covid-19 Pakistan Chytková, Zuzana ISIS:26578 ths Tahal, Radek, 1970- xx0170470 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/79286/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/79286 Hlavní práce https://insis.vse.cz/zp/79286/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/79286/posudek/oponent/75769 Oponentura https://insis.vse.cz/zp/79286/podrobnosti dc:identifier NEPOSILAT VSKP vse79286 220916 79286