03067ntm a22005297i 4500 000123120 CZ-PrVSE 20220918113118.0 m d cr n|||||||||| 220918s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Simões Alves, Nuno Gabriel ISIS:157667 dis How digital consumers counter the threat to their privacy and security posed by Big Data eng How digital consumers counter the threat to their privacy and security posed by Big Data / Nuno Gabriel Simões Alves 2022 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Chytková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The main objective of this thesis is to understand how digital consumers feel regarding the threats Big Data analytics poses to their personal information. To achieve that, a primary qualitative approach was conducted, where 18 web services regular users were questioned about the topic. The responses were individually transcribed, coded, and analyzed, which allowed for the comparison of insights from different age and income level groups. It was discovered that individuals from the youngest age group feel comfortable sharing non-sensitive personal information, whereas respondents with ages above 35 years old are not. Participants with monthly income levels above 1500 euros demonstrated negative feelings regarding the future scenario of online personal privacy. From now on, all the entities need to be informed and aware of the dangers posed by Big Data analytics to the privacy of digital users and aim to create a safe and prosperous online data collection environment. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Big Data Technology Protective Behaviour Digital Consumers Privacy Threats Internet of Things Chytková, Zuzana ISIS:26578 ths Kottika, Efthymia, 1982- vse20221165123 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/79287/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/79287 Hlavní práce https://insis.vse.cz/zp/79287/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/79287/posudek/oponent/75961 Oponentura https://insis.vse.cz/zp/79287/podrobnosti dc:identifier NEPOSILAT VSKP vse79287 220916 79287