02931ntm a22005297i 4500 000128541 CZ-PrVSE 20230121203444.0 m d cr n|||||||||| 230121s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Miškóciová, Simona ISIS:151268 dis Hlavní důvody úspěchu Netflixu eng Key Reasons Behind the Success of Netflix / Simona Miškóciová 2022 ?? stran : digital, PDF soubor Vedoucí práce: Radek Čajka Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 This thesis investigates the success of Netflix. The goal is to define and describe the most important aspects, as well as steps that have led to the extraordinary growth of this company and to prove that Netflix is in fact a successful company. Researched topics include global expansion, original content creation, customer treatment, business culture, corporate social responsibility, and business viability. The main focus is on explaining and describing the global expansion strategy Netflix used in relation with content production, while applying theory like PESTLE Analysis or Modes of Entry to foreign markets. Moreover, big emphasis is put on investigating the customer satisfaction and preferences by collecting data from real Netflix users. The overall purpose of this thesis is to provide a deeper understanding and insights of Netflix and other Video on Demand providers for someone that might be a user of these streaming services. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas video streaming service SVOD film industry expansion strategy success in business Netflix Čajka, Radek, 1983- vse2014811932 ths Sadílek, Tomáš ISIS:115983 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/77423/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/77423 Hlavní práce https://insis.vse.cz/zp/77423/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/77423/posudek/oponent/76953 Oponentura https://insis.vse.cz/zp/77423/podrobnosti dc:identifier NEPOSILAT VSKP vse77423 230112 77423