Kim, W. Chan a Mauborgne, Renée. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press, 2005. viii, 240 s.
Kim, W. C. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press.
Styl ChicagoKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
Citace podle MLAKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
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