Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing - Bowen, David Earl, 1952-; Chase, Richard B., 1939-; Cummings, Thomas G., 1944- (San Francisco : Jossey-Bass Publishers, 1990)
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Keywords: služby; ekonomika služeb; strategický management; marketingový management; personální management; studie; service industries; economics of services; strategic planning; marketing management; personnel management; studies