Rethinking place branding : comprehensive brand development for cities and regions

Podrobná bibliografie
Další autoři: Kavaratzis, Mihalis, (Editor), Warnaby, Gary, (Editor), Ashworth, Gregory J., (Editor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9783319124247 (e-book)
9783319124230
Rok: Cham, Switzerland ; Heidelberg, [Germany] : Springer International Publishing, 2015.
Témata:
On-line přístup:Plný text - nelze MVS
Informace o práci s e-knihami
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245 0 0 |a Rethinking place branding :  |b comprehensive brand development for cities and regions /  |c Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors. 
264 1 |a Cham, Switzerland ;  |a Heidelberg, [Germany] :  |b Springer International Publishing,  |c 2015. 
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590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Marketing  |x Management. 
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700 1 |a Kavaratzis, Mihalis,  |e editor. 
700 1 |a Warnaby, Gary,  |e editor. 
700 1 |a Ashworth, Gregory J.,  |e editor. 
776 0 8 |i Print version:  |t Rethinking place branding : comprehensive brand development for cities and regions.  |d Cham, Switzerland ; Heidelberg, [Germany] : Springer International Publishing, c2015  |h xii, 248 pages  |z 9783319124230 
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