02989ntm a22005057i 4500 000151141 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Chlistovská, Johana ISIS:126012 dis Customer behavior and perception of the luxury market in the context of the CEE region eng Customer behavior and perception of the luxury market in the context of the CEE region / Johana Chlistovská 2022 ?? stran : digital, PDF soubor Vedoucí práce: Martin Machek Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The Master’s thesis is conducted with the aim to analyze specific behavior of customers and branding specifics in the luxury market as well as business drivers in the CEE region, particularly in the Czech luxury market. The goal of the study is to reveal customers’ perceptions and shopping preferences of luxury goods and how they make their purchase decisions. In order to conduct research, primary data was collected. Two research methods were used in to conduct the study, quantitative and qualitative methods. The literature review covers the luxury industry overview and development. The data analysis part is focused on analyzing the expert’s interviews, and in-depth interviews and then quantifying the findings. The results of the study show that the market changed dramatically after the pandemic and that in the majority, local people are purchasing luxury goods in the Czech Republic. Customers seek excellent services, and they mostly prefer offline purchases. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Luxury Brand Management Luxury Marketing Consumer perception Consumer behavior Machek, Martin mzk2013753090 ths Kaprálová, Tereza opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/78762/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/78762 Hlavní práce https://insis.vse.cz/zp/78762/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/78762/posudek/oponent/75116 Oponentura https://insis.vse.cz/zp/78762/podrobnosti dc:identifier NEPOSILAT VSKP vse78762 220601 78762