03661ntm a22005297i 4500 000151409 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Liu, Xinyu ISIS:140076 dis Motivace čínských spotřebitelů k nákupu luxusního zboží na internetu eng Chinese consumers' purchasing motivation of luxury products online / Xinyu Liu 2022 ?? stran : digital, PDF soubor Vedoucí práce: Václav Stříteský Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The main goal of this thesis is to find out the motivations of Chinese consumers to buy luxury products online. In order to achieve this goal, the essential attributes of luxury products as compared to ordinary products are fundamentally studied based on consumers' perceptions of luxury goods. Furthermore, the thesis investigates the development of e-commerce in the Chinese market, as well as the impact of this development on Chinese consumers and businesses, to gain a better understanding of the intentions and motivations of Chinese consumers who purchase luxury products online. Therefore, the methodology is conducted by adopting in-depth interviews with 15 Chinese luxury consumers as interviewees, while 26 questions are created as open-ended questions for the interview. As the result, Chinese consumers' motivations for buying luxury goods online vary from person to person for four core reasons: "Time-efficient", "nice packaging of the products", "Various products options", and "lower price". Meanwhile, some risks may lead to the leakage of consumers' personal information or even more severe financial loss, even with the rapid development of e-commerce. However, the advantages of online luxury goods still outweigh the disadvantages, and they also put forward their solutions to the corresponding risks. Finally, luxury brands could also benefit from the outcome of this thesis by understanding the existing problems and risks in the industry to improve according to the actual needs of luxury consumers, thus stabilizing existing customers and attracting new customers. Způsob přístupu: Internet business administration/corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Luxury products China luxury consumption e-commerce consumer behavior motivation Stříteský, Václav utb2016897848 ths Kottika, Efthymia, 1982- vse20221165123 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/79500/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/79500 Hlavní práce https://insis.vse.cz/zp/79500/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/79500/posudek/oponent/75126 Oponentura https://insis.vse.cz/zp/79500/podrobnosti dc:identifier NEPOSILAT VSKP vse79500 220602 79500