02670ntm a22004937i 4500 000151477 CZ-PrVSE 20220625121058.0 m d cr n|||||||||| 220625s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Danišková, Alexandra ISIS:151491 dis Strategic analysis of RegioJet a.s. eng Strategic analysis of the company Regiojet a.s. / Alexandra Danišková 2022 ?? stran : digital, PDF soubor Vedoucí práce: Karel Pernica Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas PEST Competitor's analysis SWOT Pernica, Karel ISIS:80917 ths Kubíček, Aleš vse2016919922 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/79674/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/79674 Hlavní práce https://insis.vse.cz/zp/79674/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/79674/posudek/oponent/75661 Oponentura https://insis.vse.cz/zp/79674/podrobnosti dc:identifier NEPOSILAT VSKP vse79674 220621 79674