03655ntm a22005417i 4500 000151501 CZ-PrVSE 20220625121058.0 m d cr n|||||||||| 220625s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Al Frouh, Yasmeen ISIS:143133 dis The use of food delivery applications among different consumer groups in the Czech Republic eng The use of food delivery applications among different consumer groups in the Czech Republic / Yasmeen Al Frouh 2022 ?? stran : digital, PDF soubor Vedoucí práce: Efthymia Kottika Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 This Bachelor thesis aims to evaluate the perspective of consumers based in the Czech Republic on food delivery applications. More specifically, to conduct a qualitative research to investigate the influence of different attributes of an application on the interviewees. Furthermore, to provide a comparison of application characteristics that have an impact on interviewees’ evaluation of the service and characteristics that have the greatest impact on the final consumer’s ordering decision. The method used to conduct this research, is an in-depth interview. The interviews consisted of 15 participants residing in the Czech Republic with different demographics (Age, Gender, Income, Education). Participants were invited to share their perceptions in order to explore the topic. Results derived from the study showed delivery tracking, food images, trust, design, and brand packaging all play a role in the perception and evaluation of food delivery applications however promotions and discounts, delivery time and fee, user-friendliness, and customer service have the greatest impact on the final consumer’s ordering decision. Apart from these findings, there are several observations such that Bolt is the most preferred application. These observations as well as findings from research pave the way for more extensive qualitative research of this phenomenon. Způsob přístupu: Internet business administration/corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Food delivery applications Applications attributes Perception Consumer Behavior Czech Republic Kottika, Efthymia, 1982- vse20221165123 ths Karlíček, Miroslav, 1979- vse2010558291 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/79733/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/79733 Hlavní práce https://insis.vse.cz/zp/79733/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/79733/posudek/oponent/73351 Oponentura https://insis.vse.cz/zp/79733/priloha/24315 Přiloha k práci https://insis.vse.cz/zp/79733/priloha/24334 Přiloha k práci https://insis.vse.cz/zp/79733/podrobnosti dc:identifier NEPOSILAT VSKP vse79733 220621 79733