03639ntm a22004937i 4500 000151626 CZ-PrVSE 20220625121058.0 m d cr n|||||||||| 220625s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Galetti, Michela ISIS:151309 dis Strategic analysis of Mercedes Benz AG. The electric vehicles' EQ category eng Strategic analysis of Mercedes Benz AG : The electric vehicles' EQ category Michela Galetti 2022 ?? stran : digital, PDF soubor Vedoucí práce: Patrik Sieber Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 Abstract: The subject of the bachelor’s thesis is Mercedes-Benz, a German luxury automotive brand. The purpose of the bachelor’s thesis is to conduct the strategic analysis of this company with a particular focus on the electric vehicles’ EQ category, given the recent commitment of the European Union to reduce CO2 emissions thus making the EU climate neutral by 2050. This policy is commonly known as European Green deal. The reason why the author would mainly concentrate my thesis on such issue, is because the automotive industry will be deeply affected by such policy in the future, since the latter have already shifted its production towards sustainable mobility solutions. In particular, the category of luxury brands will be affected the most by such change, given that these vehicles pollute the environment the most. Strategic analysis is defined as a process aimed at collecting relevant data which help the company’s board of directors to decide on several priorities and goals, to achieve a long-term strategy for the business itself. By doing so, the company can understand its environment and draw up a strategic plan accordingly. The data need to be both quantitative and qualitative, as they relate to the internal resources and the external environment. Strategic analysis will help the company to have a better understanding of the areas where further improvement might be needed and what is already in place. The bachelor’s thesis is divided into two main parts; the theoretical one, in which the tools used to conduct the strategic analysis will be elaborated. And the practical one, which is utilizing the tools and methods mentioned beforehand. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Mercedes-Benz A.G. Strategic Analysis Strategy Sieber, Patrik, 1977- xx0023780 ths Pernica, Karel ISIS:80917 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/80240/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/80240 Hlavní práce https://insis.vse.cz/zp/80240/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/80240/posudek/oponent/75414 Oponentura https://insis.vse.cz/zp/80240/podrobnosti dc:identifier NEPOSILAT VSKP vse80240 220621 80240