02890ntm a22005057i 4500 000151643 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Vélez Taborda, Alejandra ISIS:158233 dis Grocery shopping in the post pandemic era : A study in the Czech Republic. eng Grocery shopping in the post pandemic era : A study in the Czech Republic Alejandra Vélez Taborda 2023 ?? stran : digital, PDF soubor Vedoucí práce: Václav Stříteský Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The current thesis aims to identify and understand the reasons behind the changes in grocery shopping behavior among millennial consumers in the Czech Republic thanks to Covid-19 restrictions. In the qualitative study, Semi-structured In-depth Interview were applied to 13 Czech millennials, their responses were coded in MAXQDA and analyzed using the thematic approach. Among the 21 findings, the researcher identifies and explains the main changes in eating and grocery purchasing habits, preferences in grocery suppliers, changes in shopping frequency as well as online and offline perspectives. Some behaviors that are likely to continue in the future include the multichannel purchasing, usage of online and offline supermarkets for different segments of consumers, healthier approach to grocery shopping and the seek for foods, and even kitchen appliances, that make cooking more practical. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Covid-19 Millennials Consumer behavior Grocery shopping Stříteský, Václav utb2016897848 ths Kottika, Efthymia, 1982- vse20221165123 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/80299/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/80299 Hlavní práce https://insis.vse.cz/zp/80299/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/80299/posudek/oponent/78807 Oponentura https://insis.vse.cz/zp/80299/podrobnosti dc:identifier NEPOSILAT VSKP vse80299 230609 80299