03263nam a2200445Ka 4500 000154289 UtOrBLW 20220505203343.0 20101229094548.0 m d cr un||||||||| 101229s2004 enka o 001 0 eng d NEZPRACOVANÝ IMPORT 9780857247230 (electronic bk.) : £59.95 ; €74.95 ; $99.95 HF5415.2 .R48 2004 KJSM bicssc BUS043060 bisacsh 339.1 658.83 22 Review of marketing research. Vol. 1 [elektronický zdroj] / edited by Naresh K. Malhotra. Bingley, U.K. : Emerald, 2004. 1 online resource (xii, 336 p.) : ill. Review of marketing research, 1548-6435 Includes index. Introduction / Naresh K. Malhotra -- A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo, Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, Can Uslay. "The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." Print version record Business & Economics Marketing Research. bisacsh Market research. bicssc Marketing research. Malhotra, Naresh K. 9780765613042 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2005)1 Plný text https://knihovna.vse.cz/zdroje/emerald-ebooks/ Informace o práci s e-knihami EMERALD EB NEPOSILAT EB BMEbacklist