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Multi-channel marketing, branding and retail design: new challenges and opportunities.

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McIntyre, C., Melewar, T. C., & Dennis, C. Multi-channel marketing, branding and retail design: New challenges and opportunities.

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McIntyre, Charles, T. C. Melewar, and Charles Dennis. Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities.

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McIntyre, Charles, T. C. Melewar, and Charles Dennis. Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities.

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