02748ntm a22004457a 4500 000163533 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2008 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Palguta, Ján ISIS:50283 dis Market for attention [elektronický zdroj] : consequences of informational gaps on performance of mass media / Ján Palguta 2008 ?? s. : digital, PDF soubor Vedoucí práce: Miron Tegze Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) In my dissertation I examine the mutual relationship between a company in mass media market and its customers, where the company enjoys an informational advantage over its customers about the quality of the provided information goods. The mass media companies compete for customers? attention, i.e. for the total number of watchers, readers, subscribers, etc., because that determines their profits. The document analyses the market mechanisms under information asymmetry and adds to the standard analysis of supply and demand the notion on the quality of the exchanged service. The principal aim of this work is to economically explain the contemporary trends of scandal-mongering, sensationalism, unprofessional and unethical practices in the mass media market and by the reputation theory describe the behaviour of companies trying to protect their goodwill. The work comments on the welfare implications of the existing market structure and it suggests procedures available for overcoming of the information asymmetry. Způsob přístupu: Internet Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Národohospodářská fakulta, 2008 Rok obhajoby 2008 ekonomie [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Tegze, Miron, 1954- jo2003197012 ths Kollár, Miroslav ISIS:11806 opn Vysoká škola ekonomická v Praze. Národohospodářská fakulta kn20010709401 https://isis.vse.cz/zp/9357/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/9357 Hlavní práce https://isis.vse.cz/zp/9357/posudek/oponent/6264 Oponentura http://isis.vse.cz/zp/45492/podrobnosti dc:identifier NEPOSILAT VSKP 45492 vse9357 110325 md5 45492 163561a26c0ab776a8e0de1179110ebf