Ferrell, O. C. a Hartline, Michael D. Marketing strategy. 4th ed. Mason: South-Western Cengage Learning, 2008. xxii, 717 s.
Ferrell, O. C. (2008). Marketing strategy (4th ed.). Mason: South-Western Cengage Learning.
Styl ChicagoFerrell, O. C. Marketing Strategy. 4th ed. Mason: South-Western Cengage Learning, 2008.
Citace podle MLAFerrell, O. C. Marketing Strategy. 4th ed. Mason: South-Western Cengage Learning, 2008.
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