03782ntm a22005177a 4500 000170265 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Pařízek, Michal ISIS:37278 dis Conversion Rate Optimization with A/B Testing [elektronický zdroj] / Michal Pařízek 2010 ?? s. : digital, PDF soubor Vedoucí práce: Ondřej Raška Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) The goal of this Master's thesis is to explain the importance of the Conversion Rate Optimization (CRO) at today's E-commerce market share. A lot of people in Czech Republic confuse this term with more popular and similar term: Search Engine Optimization (SEO). The CRO focuses on the particular website and its ability to meet the business goals. The goal of the CRO is to improve the website and its conversion rates for acceptable costs. The ROI is important here. The CRO is a broad topic so I focus only on one part -- A/B Testing. This technique is based on showing different variations of a specific web page to the users. They are divided among these variations. Each part can see different variation. In the result we can see which variation was the best in meeting the business goals. The goal of this Master's thesis is to thoroughly introduce this technique and the tool which is perfectly suitable for that -- Google Website Optimizer. It is free and worldwide known and used. This Master's thesis is divided into several main chapters. In the introduction I describe few marketing models that are closely related to the CRO. Then I focus on the CRO, A/B Testing and Google Website Optimizer. In the last chapter you can find a case study full of practical examples. So far there are only a few resources about CRO in the Czech language. That also demonstrates the fact, that the CRO is not much popular in Czech Republic so far. On the contrary in the USA or Western Europe these techniques are commonly used. Not only big companies like Google or Amazon.com, but even small businesses use the techniques of CRO and can profit from it. I think it is only the matter of time it becomes more popular also in the Czech Republic. Therefore I believe a lot of people find my Master's thesis very useful. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2010 Rok obhajoby 2010 Conversion Rate A/B Testing Conversion Rate Optimization Google Website Optimizer Website Optimization informační systémy a technologie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Raška, Ondřej hka2012683297 ths Tichý, Jan opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 https://isis.vse.cz/zp/24982/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/24982 Hlavní práce https://isis.vse.cz/zp/24982/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/24982/posudek/oponent/15113 Oponentura http://isis.vse.cz/zp/78444/podrobnosti dc:identifier NEPOSILAT VSKP 78444 vse24982 110325 md5 78444 68b4753ddb52c254a095ae02a5fd0dd8