02934ntm a22004697a 4500 000170645 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Kučmašová, Hana ISIS:40144 dis trategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers [elektronický zdroj] / Hana Kučmašová 2010 ?? s. : digital, PDF soubor Vedoucí práce: Martina L. Jaklová Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) The aim of this master thesis is to define fast fashion and fast fashion retailing, and describe specifics of their business activities with deep focus on the Czech market. The theoretical part reviews literature dealing with international strategy and management and fashion and fast fashion retailing. The empirical part then focuses on real-life business cases. In order to illustrate the behaviour of fast fashion retailers on the Czech market, a case study method is employed. The attention is narrowed on three chosen fast fashion retailers MANGO, Zara and H&M. The separate case studies on MANGO, Zara and H&M focus on retailers' presence in the Czech market. The retailers' position on the market and strategies are then compared with the aim to identify the most successful fast fashion retailer and verify whether the hypothesis that the first mover to the market gains the competitive advantage is true for the chosen fast fashion retailers in the Czech market. Further, the work tries to find possible factors of the retailers' success in the Czech market. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2010 Rok obhajoby 2010 Fast fashion retailers in the Czech Republic International strategy Fast fashion retailing international Management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Jaklová, Martina L. ISIS:51250 ths Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/23404/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/23404 Hlavní práce https://isis.vse.cz/zp/23404/posudek/vedouci Hodnocení vedoucího http://isis.vse.cz/zp/93248/podrobnosti dc:identifier NEPOSILAT VSKP 93248 vse23404 110325 md5 93248 83ea3c92e45b7b7015be47d9253bd105