03151ntm a22004937a 4500 000170648 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Vorel, Lukáš ISIS:39979 dis Internet marketing in SME [elektronický zdroj] / Lukáš Vorel 2010 ?? s. : digital, PDF soubor Vedoucí práce: Bohumír Štědroň Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) This thesis aims to explore concrete ways of application of internet marketing for promotion of a small service oriented business-to-business (B2B) company in broader context of the so-called new economy. To support the validity of the presented applications the thesis first draws on well-established theory of marketing concepts. In the second part of the paper, the role of internet marketing in business strategy of small and medium sized enterprises is explored. The thesis then continues with detailed description of particular tools of internet marketing and discusses their relevance and most appropriate application in the chosen field. In the application part of this thesis, the tools of Google Search Engine Marketing, which are perceived as the most efficient agent of small business promotion, are field-tested in a real small business promotion campaign. Finally, the thesis concludes with discussion of possibilities of future development in the field of internet marketing and sums up the overall findings of this paper. Throughout this thesis, the examined new technologies are regarded through the lenses of practical experience reported by their users and, at the same time, with consideration to established theoretical framework. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2010 Rok obhajoby 2010 small and medium enterprises internet marketing search engine marketing international Management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Štědroň, Bohumír, 1948- mzk2003200066 ths Halířová, Jana ISIS:76930 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/23585/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/23585 Hlavní práce https://isis.vse.cz/zp/23585/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/23585/posudek/oponent/17090 Oponentura http://isis.vse.cz/zp/94357/podrobnosti dc:identifier NEPOSILAT VSKP 94357 vse23585 110325 md5 94357 6af712d02ccab9a13875253c714bee6e