03185ntm a22005057a 4500 000170853 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Selivanova, Olga ISIS:59793 dis Building Loyalty in Consumer Markets [elektronický zdroj] / Olga Selivanova 2010 ?? s. : digital, PDF soubor Vedoucí práce: Jana Přikrylová Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be introduced. By selecting those determinants, which are hidden behind customer motivations to purchase company's products or services, and by managing them, company is able to build customer loyalty and enjoy all associated benefits in a form of increased profitability of its business. Finally in the last chapter loyalty programs and their management are discussed, because they are often used as tools to encourage customer loyalty. All these findings are demonstrated in a case study of Palac Flora, a shopping mall in Prague, which introduced its loyalty program a couple of years ago. The final part of this thesis is devoted to conclusion and bibliography. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Rektorát, 2010 Rok obhajoby 2010 Loyalty programs Retention Customer loyalty international Business - Central European Business Realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Přikrylová, Jana, 1951- jn20000401835 ths Tjokorda, Patrik opn Vysoká škola ekonomická v Praze. Rektorát https://isis.vse.cz/zp/21048/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/21048 Hlavní práce https://isis.vse.cz/zp/21048/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/21048/posudek/oponent/16575 Oponentura https://isis.vse.cz/zp/21048/priloha/3915 Přiloha k práci http://isis.vse.cz/zp/75674/podrobnosti dc:identifier NEPOSILAT VSKP 75674 vse21048 110325 md5 75674 7dd877ec35513d21def11caecca40651