02747ntm a22004937a 4500 000176312 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Bihelerová, Judita ISIS:49285 dis Market Entry Strategy for LEDON Lamp GmbH [elektronický zdroj] / Judita Bihelerová 2010 ?? s. : digital, PDF soubor Vedoucí práce: Miroslav Karlíček Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characteristics of British consumers. Furthermore, the research findings are analysed using the tools introduced in the theoretical part of the thesis. Based on those findings and the analysis performed, a market entry strategy and a complete marketing mix are introduced. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2010 Rok obhajoby 2010 Marketing Strategy Market entry UK market international Management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Karlíček, Miroslav, 1979- vse2010558291 ths Mikulsky, Detlef opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/23834/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/23834 Hlavní práce https://isis.vse.cz/zp/23834/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/23834/posudek/oponent/18051 Oponentura http://isis.vse.cz/zp/89965/podrobnosti dc:identifier NEPOSILAT VSKP 89965 vse23834 110325 md5 89965 7d4a9c90f7bbe75da803b5bf05832692