Franses, Philip Hans. Quantitative models in marketing research [online]. Cambridge, UK: Cambridge University Press, 2001
Franses, P. H., & Paap, R. (2001). Quantitative models in marketing research. Cambridge, UK ; New York: Cambridge University Press.
Styl ChicagoFranses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge, UK ; New York: Cambridge University Press, 2001.
Citace podle MLAFranses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge, UK ; New York: Cambridge University Press, 2001.
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