Does marketing need reform? fresh perspectives on the future - Sheth, Jagdish N.; Sisodia, Rajendra; ProQuest (firma) (Armonk, N.Y. : M.E. Sharpe, 2006)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; elektronické knihy; electronic books