03016ntm a22006257a 4500 000196818 CZ-PrVSE 20110620175452.0 m d cr n|||||||||| 110620s2011 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Rožek, Jan ISIS:44162 dis Marketing of the gambling industry [elektronický zdroj] / Jan Rožek 2011 ?? s. : digital, PDF soubor Vedoucí práce: Bohumír Štědroň Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on the Czech market - history, main official legal providers as well as main grey market providers. Second part of the work is the case study of the launch of the internet lottery games by Fortuna Entertainment Group. This case study is based on a desk research of previous successful best practices in the internet gambling industry from all around the world. Způsob přístupu: Internet Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2011 Rok obhajoby 2011 Lottery Poker Keno Gambling Psychology of gambling Gambling addiction Bingo Scratch cards Sports betting Technical games Fortuna Entertainment Group VLT Casino Internet gambling Slot machine international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Štědroň, Bohumír, 1948- mzk2003200066 ths Stříteský, Václav utb2016897848 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/28685/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/28685 Hlavní práce https://isis.vse.cz/zp/28685/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/28685/posudek/oponent/19948 Oponentura http://isis.vse.cz/zp/106707/podrobnosti dc:identifier NEPOSILAT VSKP 106707 vse28685 110611