04003ntm a22005897a 4500 000201214 CZ-PrVSE 20110629072630.0 m d cr n|||||||||| 110629s2011 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Hadincová, Ludmila ISIS:75364 dis Majetnický efekt : Ceníme si více informací z knih? eng Endowment Effect [elektronický zdroj] : Do We Appreciate More Information from Books? / Ludmila Hadincová 2011 ?? s. : digital, PDF soubor Vedoucí práce: Petr Houdek Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Národohospodářská fakulta, 2011 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2011 The main purpose of this thesis is to answer a question, whether an individual appreciates more information originating from physical media than information from virtual media. Respectively, if these two types of media have a different impact on the endowment effect. This effect is conditioned by the individual's physical possession of an object that is provided by physical media, but not allowed by virtual media. The first part of the experiment is based on the comparison of buyer's willingness to pay for information from physical and virtual media (WTP) with seller's willingness to accept payment for the information (WTA). The results from the first part of the experiment did not satisfy the hypothesis about participant's higher valuation of information from physical media. But it was found out that buyers were more willing to pay for the information from physical media suggesting the emergence of quasi-endowment effect. Subjects were reluctant to pay for the electronic version of information. The second part of the experiment is based on comparison of participant's preferences for books in regular and virtual format. It was proved that participants who had an experience only with the book in electronic format were more eager to exchange it for the other book. The opposite effect was documented for participants who had the book in regular format. So, the results from the second part of the experiment provided weak evidence on behalf of the prediction about greater impact of physical media information on the endowment effect. The thesis is further focused on detection of personal characteristic's impacts on the endowment effect. Finally, it was discovered that subjects felt loss aversion of information and that information from books were perceived trustworthier. Způsob přístupu: Internet personal characteristics willingness to accept (WTA) willingness to pay (WTP) book physical and virtual media information quasi-endowment effect auction experimental economics loss aversion endowment effect ekonomie [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Houdek, Petr, 1981- xx0074656 ths Hudík, Marek, 1980- ola2009488198 opn Vysoká škola ekonomická v Praze. Národohospodářská fakulta kn20010709401 https://isis.vse.cz/zp/30306/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/30306 Hlavní práce https://isis.vse.cz/zp/30306/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/30306/posudek/oponent/21853 Oponentura http://isis.vse.cz/zp/93750/podrobnosti dc:identifier NEPOSILAT VSKP 93750 vse30306 110623