03281ntm a22005057a 4500 000201727 CZ-PrVSE 20110703181257.0 m d cr n|||||||||| 110703s2010 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Kallookaran, Roberto ISIS:60029 dis Planning & Steering of Automotive Dealers and the Influence of the OEM eng Planning & Steering of automotive dealers and the influence of the OEM [elektronický zdroj] / Roberto Kallookaran 2010 ?? s. : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Disertační práce (Ph.D.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2010 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2010 Our research purpose is to show that the generic strategy choice, differentiation or cost leadership, of the automotive manufacturer has an influence on the corporation between him and his dealers. To prove our assumption we formulate three hypotheses where we investigate how targets are determined between dealer and manufacturer, how the dealer understands the strategy of the manufacturer and how the dealer perceives consultation services provided from the manufacturer. For our research we collected empirical data via an online survey at the dealer side. The evaluation of our results is finally based on 71 valid dealer responses from Germany. Our findings show a significant dependency between the manufacturer's choice of strategy and the investigated objects. We argue that customer expectations regarding service quality and the perception on, how they connect dealer with the brand, are the main reasons why manufacturers following differentiation strategy apply a more corporative target determination approach than manufactures persuading a cost leadership strategy. Subsequently we see that, dealers affiliated with manufacturers following differentiation strategy have a better understanding of the manufacturer's strategy and a better opinion about profitability consultation Způsob přístupu: Internet automotive industry corporate aims dealership strategy podniková ekonomika a management [obor disert. práce] disertace fd132024 czenas dissertations eczenas Pichanič, Mikuláš, 1942- ola2004212069 ths Malý, Josef, 1958- xx0015009 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/27387/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/27387 Hlavní práce https://isis.vse.cz/zp/27387/posudek/oponent/18199 Oponentura https://isis.vse.cz/zp/27387/posudek/oponent/18200 Oponentura http://isis.vse.cz/zp/85163/podrobnosti dc:identifier NEPOSILAT VSKP 85163 vse27387 110630