Marketing alliances - formation, intensity, and performance consequences - Rilling, Thomas; Universität Mannheim (Mannheim : Universität Mannheim, 2010)
Disertace (doktorská)—Universität Mannheim, 2011
Obsahuje bibliografii
Keywords: marketing; marketingový management; strategické aliance; kooperace podniků; disertace; marketing; marketing management; strategic alliances (business); cooperation of business enterprises; dissertations