03636ntm a22005057a 4500 000203619 CZ-PrVSE 20150215225825.0 m d cr n|||||||||| 150215s2011 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Filová, Andrea ISIS:50786 dis Methodology of BtoB customer segmentation in the utilities on the Czech market eng Methodology of B2B Customer Segmentation in the Utilities on the Czech Market [elektronický zdroj] : Tool for Customer Classification into Segments / Andrea Filová 2011 ?? s. : digital, PDF soubor Vedoucí práce: Jan Koudelka Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2011 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2011 Loyalty, improvement, better understanding of customers -- all these notions attract the interest and striving for improvement of many managers. The segmentation has become an indispensable part of path from a company to customers. Dividing market into distinctive groups allows a company to target customers in a better way. The energy industry in the Czech Republic is an example where the segmentation methodology is not working clearly, so entire organisations become disoriented as an effect of not clear B2B customer division. As there are not so many segmentation tools that would be made exclusively for an energy company, I decided to study this field and design a new one. In the first part, I will look into the energy industry specificities and functioning of the electricity market in order to understand the specifics of this industry on the Czech market. By looking into segmentation methods, particularly in the area of B2B, the important assumptions of the correct and effective segmentation will be discovered. In the second part, I applied the knowledge from the theoretical framework where the basic knowledge about the B2B market and the segmentation in this area were introduced. Moreover, the most appropriate variables of segmentation were grouped in the logical way. This knowledge will be used as a base for the creation of new segmentation methodology and application of the knowledge gained from the extensive research conducted abroad. All in all, the ultimate goal of my work is to create the new advanced segmentation methodology tool and to propose how the most suitable solutions can be designed. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas energy industry B2B market methodology Segmentation Koudelka, Jan ola2003199596 ths Stratil, Vladimir opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/29205/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/29205 Hlavní práce https://isis.vse.cz/zp/29205/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/29205/posudek/oponent/22928 Oponentura http://isis.vse.cz/zp/107033/podrobnosti dc:identifier NEPOSILAT VSKP 107033 vse29205 120501