Retail communities : customer-driven retailing - Schultz, Don E., 1934-; Block, Martin P.; BIGresearch (firma) (Worthington : Prosper Publishing, 2010)
Obsahuje bibliografii
Keywords: spotřebitelské chování; obchody; maloobchod; marketing; strategický marketing; marketingová komunikace; marketingový výzkum; monografie; consumer behavior; retail stores; retail trade; marketing; strategic marketing; communication in marketing; marketing research; monographs