Introducing prices for formerly free value-added services - Broermann, Barbara; Universität Mannheim (Mannheim : Universität Mannheim, 2011)
Disertace (doktorská)—Universität Mannheim, 2011
Obsahuje bibliografii
Keywords: ceny; cenová politika; kalkulace cen; konkurenceschopnost; disertace; prices; price policy; pricing; competitiveness; dissertations