02746ntm a22004937a 4500 000214871 CZ-PrVSE 20120216201742.0 m d cr n|||||||||| 120216s2011 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Šlégl, Martin ISIS:37258 dis Global Marketing Strategy of Škoda Auto Inc. eng Market Analysis of Škoda Auto in China [elektronický zdroj] / Martin Šlégl 2011 ?? s. : digital, PDF soubor Vedoucí práce: Jan Koudelka Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2012 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2012 The main goal of this thesis -- "Market Analysis of Škoda Auto in China" is to analyze Škoda Auto Group in The People's Republic of China. Enjoying more than 100 years of history, Škoda Auto, based in Mladá Boleslav, Czech Republic, is one of the world's oldest automobile manufacturer and is a part of Volkswagen Group -- one of the world's largest auto concerns. Škoda Auto is a global brand presented in all major markets including emerging markets of Russia, India and most importantly China. Even though Škoda Auto has entered the Chinese automotive market very recently -- in 2007 with Octavia - in the first half of 2011 sold there 112 000 vehicles. Moreover, since 2010 Chinese market is the largest one for Škoda Auto followed by German and Czech markets. This thesis analyzes Škoda Auto in China as well as describes the main differences in model lines from European versions. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Škoda Auto automotive industry China Koudelka, Jan ola2003199596 ths Šanda, Jakub opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/29441/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/29441 Hlavní práce https://isis.vse.cz/zp/29441/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/29441/posudek/oponent/24077 Oponentura http://isis.vse.cz/zp/106676/podrobnosti dc:identifier NEPOSILAT VSKP 106676 vse29441 120214