03263ntm a22004937i 4500 000215862 CZ-PrVSE 20230204162054.0 m d cr n|||||||||| 230204s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Soeung, Hong ISIS:135495 dis Online Marketing Analysis for a Selected Company in Malaysia eng Online Marketing Analysis for a Selected Company in Malaysia / Hong Soeung 2022 ?? stran : digital, PDF soubor Vedoucí práce: Václav Stříteský Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 Importance of internet communication and online marketing has increasingly emerged as businesses can now connect, communicate, and maintain relationship with customers through various digital platforms namely websites, social media accounts and emailing. Since such communication methods are less direct but significantly more persuasive and attractive comparing to the traditional promotion techniques, online marketing has become a vital tool not only for existing gigantic businesses but also for those fresh startups as well. This diploma thesis aims to analyze the current online marketing of a selected anonymous company and propose recommendations to the company after obtaining key results from the analyses. It evaluates the effectiveness and efficiency of the digital tools implemented by the company. The study seeks to answer the question “How well has the company exploited the online marketing tools in their business?”. In order to answer this research question, it is necessary to discover theoretical foundations regarding Internet marketing and its disciplines. Analyses on the company’s website, social media channels and SEO position of the webpage are conducted to assess the company’s online profiles on social networks as well as the quality of its website in terms of technicality and website content. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas online marketing analysis digital marketing tools Online Marketing Stříteský, Václav utb2016897848 ths Mareš, Jan, 1986- vse20201071297 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/77138/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/77138 Hlavní práce https://insis.vse.cz/zp/77138/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/77138/posudek/oponent/77121 Oponentura https://insis.vse.cz/zp/77138/podrobnosti dc:identifier NEPOSILAT VSKP vse77138 230202 77138