03253ntm a22005177i 4500 000216031 CZ-PrVSE 20230204162054.0 m d cr n|||||||||| 230204s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Rodriguez Esponda, Franco Eduardo ISIS:157672 dis Consumer behavior of Millennials in Czech Republic when facing multiple crises : experiences from the COVID-19 pandemic and the 2022 energy crisis eng Consumer behavior of Millennials in Czech Republic when facing multiple crises : experiences from the COVID-19 pandemic and the 2022 energy crisis Franco Eduardo Rodriguez Esponda 2022 ?? stran : digital, PDF soubor Vedoucí práce: Efthymia Kottika Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The current thesis aimed to investigate whether the consumer behavior of millennials living in the Czech Republic was affected by the COVID-19 pandemic and the 2022 energy crisis. A qualitative approach, specifically the thematic analysis, and in-depth interviews were chosen to explore and reveal changes in behavior. The findings of the study showed a clear shift from physical to online stores as a result of the anti-pandemic measures and a decline in consumption due to the reduction of the disposable income at the beginning of the pandemic. After the lockdowns and restrictions were lifted, the consumption recovered, as the use of services such as restaurants and bars increased. The 2022 energy crisis caused a consistent rise in inflation, and prices of goods and utilities increased, while consumption dropped again. Overall, the findings of this research revealed that the impact of these crises on the economy affected millennials’ decision-making, and thus consumer habits. Subsequently, recommendations to businesses to cope with this kind of scenarios were provided. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer behavior COVID-19 Energy crisis Millennials Czech Republic Kottika, Efthymia, 1982- vse20221165123 ths Vinš, Marek jo2013743455 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/80790/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/80790 Hlavní práce https://insis.vse.cz/zp/80790/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/80790/posudek/oponent/75565 Oponentura https://insis.vse.cz/zp/80790/podrobnosti dc:identifier NEPOSILAT VSKP vse80790 230202 80790