Social media metrics how to measure and optimize your marketing investment - Sterne, Jim, 1955-; ProQuest (firma) (Hoboken, N.J. : Wiley, 2010)
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet marketing; Social media -- Economic aspects; Marketing research; Online social networks -- Economic aspects; elektronické knihy; electronic books